Analysis into charity campaigns - Free Essay Example

Sample details Pages: 7 Words: 2124 Downloads: 4 Date added: 2017/09/23 Category Economics Essay Type Argumentative essay Tags: Communication Essay Political Essay Did you like this example? What techniques do charity campaigns use to convey their idea and persuade the viewer? Have they gone too far? Danielle Gough BA Visual Communication, Level 6 This essay will provide an in depth analysis into charity campaigns, their target audience and ways of communicating an idea, message and the methods used to persuade the viewer to donate or join the charity. In order to do this I will decode three images via semiotic analysis. Charity campaign techniques, symbols and signs , social and political issues used to persuade the viewer will be explored. The methods, history and theory of advertising, and advertising campaigns will also be taken into account. Advertising companies know their audience inside out, they know their weakness, strengths, what drives them to buy a product, and the psychology behind it. Scott, W states â€Å" As it is the human mind that advertising is dealing with, it’s only scientific basis is psychology, which is simply a systematic stu dy of those same minds the advertiser is seeking to influence. (Scott, 1916,p 2) They know figures and their target audience and human behaviour inside out. Their campaigns and posters are an extension of this. Decoding them and the reasoning behind them, will be my basis of study. Charities are selling a certain type of agenda, idea, lifestyle or an objective or wrong that should be right within advertising, there campaigns are an extension of there brand identity and what they are about, how they say it, and their whole personality. As stated by Dyer, G â€Å" Charity Advertising is usually non- profit making, but often usues the persuasive techniques of commercial advertising† also Nava A states about social cause advertising â€Å"within contempory Western societies identity has not only been linked to movements of self- affirmation, but has also become integrated into lifestyle decisiions made about the self†( Nava, 1997, pg 29) If you choose to donate, or give to a certain charity this says something about your views on the world society and what you as an individual believe in. Organisations have brand power, their brand is an extension of there beliefs. Danesi states â€Å" Brands are one of the most important modes of communication in the modern media environment† ( Danesi, 2006, pg 3 ). Some may use the word propaganda when describing charity campaigns. Danesi states Propaganda is the craft of spreading and entrenching octrines, veiws, and beliefs, reflecting specific interests and ideoligies ( political, social, philosophical, etc) by attempting to persuade people through emotional appeals. ( Danesi, 2006, pg 10). EXPLAIN NOT RANDOM My first image for analyis is Figure 1, P. E. T. A campaign promoting vegetarianism. The key element that firstly stood out to me was the women dipicted on the floor and the brave slogan â€Å"I am alica silverstone and I am a vegetarian†. Overall the campain ad is visually strong. Th e use of shock within advertisemnt is a key element advertisers use to promote an idea/ or put a message across in this case. Advertisers use shock tactics as they convey a message† more loudly and clearly than competetors† ( Nava 1997, p 71). The louder and more shocking the advertisement, the more likely the consumer is to remember the campaign and campaign advert. The best examples of the benefits of shock imagery within advertising are the Benneton advertisements. Their adverts have brought up contravery and use current affairs and issues of race, gender and class as a campaign to persuade the viewer to buy products. Therefore the more shocking the advertisemnent, or message or slogan the more likely the consumer remembers the campaign. These shock tactics seem to work. In an article about shock tactics saves animals by the guardian it states† In terms of exposure, however, his campaigns are undeniably effective. When he joined the organisation in his ear ly 20s there were 60,000 members; now there are two million worldwide. † ( The Guardian, 28/05/09, p 1) These memorable slogans are eye catching, The Guardian states â€Å"Yes, Peta could restrict its activities to scientific work, but how often do you read of that in the papers? It could just hand out lengthy tracts about ethics, but how many people would stop and take one, let alone read it? †(The Guardian 21/01/2010 p1) P. E. T. A have used the strong slogan and image to shock the audience into looking, and remembering the campaign thefore having a lasting effect, which is why there publisitiy and popularity has grown ver the years. The slogan ‘ I am Alica Silverstone and I am a Vegetarian’, to me is contraversial. As these words can usually be accosiated with something you would say in a support group, here P. E. T. A have used this for shock purposes. This pycology states â€Å" Seldom do words adeqeuately allow humans to explore and express the range and depth of our many subjective states† ( Boesch,E Waltr,J, Susana ,A , 2007 p172) The use of the powerfully statement and slogan reinforces P. E. T. A and their shock effect attitute. The image of the woman is the main signifier,Carolina Hein states â€Å" Women displayed as sexual objects is the leif motif of erotic spectacle, from pin ups to strip tease she holds the look, plays to and signifies male desire† ( Hein 2008, pg349 ) using the male gaze as a way of portraying the female form, and drawing you into the advert. This use of the male gaze is dated back to pre raphlite paintings, the women is depicted as opressed and vunrable to draw our attention to the campaign advert. Sex in advertising is a key technique that gets campaigns noticed Shimp states â€Å" sexual material in advertising acts to attract and hold attention for a longer period† (Shimp,T 2007 p263) Within this advert the draped inviting pose uggests the advert is using the women as an image for shock, totally unrelated to the P. E. T. A charity, just so the campaign ad makes you take another look and read it. You could argue that the portrayl of the women in this advert is degrading and could be showing the women as a sex object. Worell states â€Å" the media portrayl of women limit them to the status of sex objects whose identies do not span beyond beauty, sex and reproduction†. ( Worell, 2002 p704 ) The advert overlly sexulises the female and shows the male gaze as you are drwn to the sexual oragns of the woman’s body which depicts the female in a submissive, powerless pose. You could argue that ths un realistic view of a women in the media is bad press and not a good role model for women. Lind states† media portrayals of women have obvious effects (†¦) including negetive effects on a woman’s self image, increased rates of eating disorders, sexualization and racialiazm. † (Lind,A Brzuzy,S 2008 p315) The women in the campaign ad is almost being depicted as an oject as the mai signifier, this could be degrading for women, and you could argue that it doesn’t realte to P. E. T. A, and that this degrading imagery is different to the moral ethos of the charity. You could argue that the imagery shows a negetive sterotype of a women. Pardan states† the male gaze constructs women as sexual objects in a erotic spectacle. According to this idea, the way men see women determines their value. † ( Pardan,c 2009, p 137). The image is shcking and holds our attention, but it is a negeative objectilising way of portraying a woman, looking at other P. E. T. A campaign ads the over sexualisation of the woman’s body has been used countless times in a very exhibitionist way. Another technique used in the campaign ad is celebrity endorsement. This is used to enhance popularity and recognition in the audience. McAuley states â€Å" Using celebrities gets people to pay attention. Th at’s why info commercials and commercials use celebrities al the time. â€Å" ( McAuley 2010, p 42) The Use of Alica Silverstone is promoting a vegetarian as being more of a sexy woman rather than the usual sterotype of a vegan or vegetarian being more of a tomboyish look. Alica Silverstone as well as being a actress and model is also know as an animal rights and environmental activist, and was voted Sexiest Female Vegetarian, by PETA. You could argue that P. E. T. A is aiming their adverts at a more male audience mainly because within all P. E. T. A ‘s campaigns women seemed to be used, which could be viewed as sexist and degrading to women. My second image for analyis is Figure 2, The Greenpeace Kit Kat campaign. The main elements of the campaign ad being the slogan ‘ The Easter Bunny: another supporter of the Kit Kat campaign, the image of the Easter bunny and the orangotan, and them carrying the messages ‘ Stop Nestle destroying rainforests for palm oil, and ‘ Give the Orang- utans a break. The strongest message for me is the use of the Nestle logo and the words ‘ Killer’ that states the message more clearly than the whole advertisement. The whole campaign uses guilt as a way of persuading Nestle to change it’s ways. The use of the oragutan shows us the exact effect that eating a Kit Kat, showing an orangutan within the advertisement shows us what exactly we are effecting by eating the Kit Kat, giving us a sense of moral responsibility. Showing that eating a Kit Kat means that we are killing the orangutans. â€Å" The other is a sociological or cultural argument, involving an implicit or exlicit critique (†¦) It suggests that we know of our collectve guilt which derives from our membersip of high consumption societies- guilt about depletion of the earth’s resourses or about the poverty and starvation endured by less fortunate peoples† (Richards, B, Mac, I Bottenll,J 2000 p 154) . Nestle are using the fact that people don’t want the guilt of destroying the rainforests and the killing of a near endangered species on there head therefore using the oranutan within the campaign ad shows people responsibility for ther actions, a key technique used by charities. The other key technique used is the use of the Nestle logo with a different twist- ‘Killer’ and The Slogan ‘Give the orangutans a break’ which is a play n words of the Kit Kats original slogan ‘ Have a break, Have a Kit Kat ‘. â€Å" However, the use of images as elements of activation and reinforcement of metaphors are also present in press ads, though text is given more importance than the image or photograph† ( Luis,J Campo,O Ives,J Navamoni,I 2005 p70). The play on words and the imagery metaphor on the Nestle logo says in a short space of time exactly what the campaign is about without going into any detail, and is a powerfull signifier. The us e of pastiche in advertising here is used for irony purposes, making a mockery of Nestle, almost showing them up by playing with the slogans. Shock in advertising is clearly used within the Kit Kat campaign, as a way of displaying a message. Another example of this is the U TUBE video (https://www. greenpeace. org/international/campaigns/climate-change/kitkat/) used on the campaign website that shows a man in an office eating an orangutan finger instaed of a kit kat chunk. This is a different form of shock in advertising from Figure 1, as intead of shock imagery that goes with sex in advertising the ‘ horror’ shock aspect is used, which is another aspect campaign advertisers use. You could argue that these shock tactics and ‘in your face’ tactics work to gain mayor public publicity. An article by the Economist states ‘ Nestle, another food giant, has been attacked in a spoof online advertisementthat shows an office worker eating a finger of a KitKa t (†¦) These attacks are proving potent. Companies are changing their buying policies in response, and paying more attention to the distant reaches of their supply chains† (The Economist, 26/06/2010) The article states how the nestle video gained key media attention, causing Nestle to take action, thus causing other compaines such as Lush to stop using palm oil in there products. The article also states that â€Å" We had been asking Nestle to stop buying products from rainforest destruction for two years before we launced our campaign. Nestle cracked within just two months because the verwhelmed public response made the company listen† (The Economist, 26/06/2010) The article proves that this type of direct action broadcasts the message more loudly than say a small advertisment or petition. My third case study, Figure 3 portrays a barnado’s ad campaign featuring a baby with methylated sprit being poured into it’s mouth. The campaign is another e xample of shock in advertising to attract attention. The campaign uses the slogan ‘ There are no silver spoons for children born into poverty’ with a story describing how a poor upbringing can lead to substance abuse. Don’t waste time! Our writers will create an original "Analysis into charity campaigns" essay for you Create order

Content Marketing Harnessing The World Wide Web For...

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John Deere and Complex Parts Inc Essay Example For Students

John Deere and Complex Parts Inc Essay Their employment rate grew to over 67,000 individuals as shown in the Statistics, 2014. They are the Worlds leading manufacturer of farm and forestry equipments and also produce construction, commercial and consumer equipments. Other products and services produced by Deere included; equipment financing, power system, special technologies and healthcare. In 2006 members Of John Deers supplier evaluation team were cussing issues on a long time supplier, Complex Parts, performance. Over the past year, their service had declined resulting in an unfavorable and less profitable relationship between John Deere and Complex Parts and the supplier evaluation team was tasked with providing a recommended course of action to their project manager. Dress achieving excellence program (APE), a supplier evaluation process that promotes communication, trust, cooperation, and continuous improvement, has served as a grading base for their suppliers. The APE evaluates on a yearly bases, key parts on how a supplier is performing. It focuses on five key areas; quality, delivery, cost management, wavelength and technical support. The program classifies each supplier, from best to worst as either partner, key, approved or conditional, APE effectively assesses the suppliers commitment to its relationship with Deere in such areas as: enhancing communication, lowering cost and improving design. Complex Parts had been a supplier for John Deere for over ten years with annual sales to their Moline unit of approximately $ 3. Million Complex Parts responsibility was to manufacture a key part that required significant engineering input ND testing and had remained John Deers only supplier of this part, even though two other suppliers can also supply it. Complex Parts was a supplier Who was actively involved and interested in increasing their sales With John Deere. They have always taken proactive measures in their dealings with John Deere, by participating in cost reduction strategies and staying up With Deers design changes and most importantly giving in to Dress Product Quality Plan. However, their delivery rating was extremely high at 155,000 and their Quality rating was 666. This was as a result of their failure to implement the Product Quality Plan at their newly opened facility. Lastly, for as willing as they were about employing cost reduction strategies, they failed to do so over the past year, resulting in untimely deliveries and delays. For Complex Parts to go forward to the project manager there are four courses of actions to be presented to Complex Parts. ) Contract a new external supplier and hope that the research and analysis conducted would benefit John Deere with a good rating, 2) Utilize Complex Parts in combination with a second supplier, either external or internal, 3) Utilize an internal supplier already on contract with John Deere, and 4) Continue to move Fontana with Complex Parts as their main supplier. Our team recommendation should be the fourth option, of keeping Complex Parts as a main supplier. However identifying a path forward that is more engaged on John Deers part. Identifying a team or a direct contact of upper management that will be responsible at John Deere as a liaison between the two parties. Creating a dashboard interface, or a decision support system, that ranks each aspect of their relationship on a green, yellow, and red scale could also help them identify risks before they become realized and give monthly feedback to both impasses on their overall health. Some short-term and long-term implications Of the recommendations are; The decade long relationship between Complex Parts and John Deere is a good indicator of past performance. Because the APE fails to solicit and incorporate supplier feedback to their analysis, its difficult to assess what could be the driver of the recent downturn in performance and deliveries. It could be an issue that is short term and due to rectify its self in the coming quarter, Choosing to keep Complex Parts on contract, as a supplier for John Deere will offset any of the initial costs associated with looking for external appliers or contracting even those internally. .u413010680196bdc28a27f52a882d6a4e , .u413010680196bdc28a27f52a882d6a4e .postImageUrl , .u413010680196bdc28a27f52a882d6a4e .centered-text-area { min-height: 80px; position: relative; } .u413010680196bdc28a27f52a882d6a4e , .u413010680196bdc28a27f52a882d6a4e:hover , .u413010680196bdc28a27f52a882d6a4e:visited , .u413010680196bdc28a27f52a882d6a4e:active { border:0!important; } .u413010680196bdc28a27f52a882d6a4e .clearfix:after { content: ""; display: table; clear: both; } .u413010680196bdc28a27f52a882d6a4e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u413010680196bdc28a27f52a882d6a4e:active , .u413010680196bdc28a27f52a882d6a4e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u413010680196bdc28a27f52a882d6a4e .centered-text-area { width: 100%; position: relative ; } .u413010680196bdc28a27f52a882d6a4e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u413010680196bdc28a27f52a882d6a4e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u413010680196bdc28a27f52a882d6a4e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u413010680196bdc28a27f52a882d6a4e:hover .ctaButton { background-color: #34495E!important; } .u413010680196bdc28a27f52a882d6a4e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u413010680196bdc28a27f52a882d6a4e .u413010680196bdc28a27f52a882d6a4e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u413010680196bdc28a27f52a882d6a4e:after { content: ""; display: block; clear: both; } READ: Hiding Behind A Computer (1345 words) EssayLong-term relationships will have lows and highs and its ideal that John Deere rides this low out. Due to the lack of communication between both parties, keeping up with Deers required specification changes, but was very concerned with their frequent inability to return phone calls to Complex Parts customer service group. An increasing number of deliveries had to be expedited over the past year, costing Deere in the process its difficult to predict the results of keeping Complex Parts on contract. Had the two retained a healthy level of communication John Deere loud be made aware of any recent issues that Complex Parts is experiencing and perhaps due to their vast experience offer solutions that would increase the turn around Of the imposed decline. There is a risk that communication alone Will not prevent a future decrease in performance by Complex Parts and John Deere will ultimately lose additional profits. TO both their benefit though, Complex Parts reputation and historical performance is a good indicator of future performance, instilling confidence for John Deere to press Fontana With their buyer and supplier relationship with Complex Part. Focus only on scoring a high rating on the APE scale but not necessarily doing what is best for the supplier is not a good indicator for John Deere and Company. It is not only Complex Parts responsibility to make adjustments for John Deere. Deere and Company should also exploit what they could be doing to help the supplier. The APE is an ideal way to analyze how a supplier is functioning but it would be beneficial to include an assessment of how or what Deere and Company could do to help suppliers, provide training to conditional suppliers in order for them to improve their process which will e beneficial to both Deere and this suppliers , and to avoid danger of losing business relationship tort both parties.

Nature and Effectiveness of Steve Jobs Leadership

Steve Jobs was the CEO of Apple Inc. until his death on October 5th 2011 (Apple, 2011). While at Apple Inc, Steve was successful in leading the organization into the right path. Through the technical innovations that were unleashed by the organization coupled with its proper marketing strategies, Apple grew to be one of the leading corporations in the field of Information Communications and Technology (ICT).Advertising We will write a custom essay sample on Nature and Effectiveness of Steve Jobs Leadership specifically for you for only $16.05 $11/page Learn More To achieve all this, Steve Jobs had a rather unique style of leadership. His leadership style comprised of a mix of qualities and strategies that aimed at improving the operations and status of the organization in order to achieve the set goals and objectives of Apple Inc. Steve was born in 1955. In the year 1976, he partnered up with Steve Wozniak to form the Apple Computer Company. A year later , the company released its second generation computer; Apple II (Wether and Chandler, 2006). Apple II was successful. It made Apple to be considered as one of the leading computer companies in the world. As a result, the company went public in 1980. In 1984, the company released the Macintosh. This computer was the most user friendly PC at that time. It was easier to navigate through its operating system, it was smaller, had an attractive interface and most importantly, the computer ran efficiently (without making noise). This was a game changer in the field of computer manufacturing. It influenced the production of other computers up to the present day. Due to the growth of the company, Steve Jobs needed an experienced CEO to lead the organization. As a result, he hired John Scully who was the CEO of Pepsi Cola (Wether and Chandler, 2006). However, the differences between these two individuals led to the exit of Steve Jobs from Apple. He went ahead to form his computer company call ed NeXT. He also bought an animation company called Pixar that mainly focused on commercials. Through his inspiration, Steve managed to lead these two companies to success. However, in 1997, Apple and NeXT merged and Steve Jobs became the interim CEO of this new organization. A few months later, he announced that he was the CEO of the company. The influence that he had, he led these two companies to success up to his death in 2011.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Steve Jobs was a visionary leader. He was able to lead the organizations that he headed or was a part of into desirable heights. Steve Jobs was the CEO of Apple Inc., NeXT and Pixar. When Pixar merged with Walt Disney, he became the board member of Walt Disney and influenced the production of several animated Box Office films. When Steve Wozniak showed Steve Jobs the first apple computer, Jobs managed to convince Wo zniak to sell the computer rather than giving its out for free which was the idea of Wozniak. This therefore led to the birth of Apple Computer Company in 1976 (Wether and Chandler, 2006). Through research and innovation, Jobs and Wozniak released the second generation of the computer; Apple II. This led to the growth of the company and in 1984 the Mackintosh was released. These advancements in releasing new generations of the computers that were better and more efficient were all influenced by Steve Jobs. Being a visionary leader, he aspired in coming up with better versions of computers and computers applications that aimed at making the life of man much easier on earth. When he fell out of apple in 1985, the company did not do well. Instead, it almost ran into debt. However, his return to Apple in 1997 had a great impact in the operation, running and sustainability of the company. In the year 2001, Apple released the iPod. In 2007, the iPhone was released and the iPad soon follow ed. It is through his visionary leadership that the company was able to innovate and market such products. A visionary leader articulates the desired status of an organization. However, it is the work of the employees of the organization to come up with means and strategies of achieving this desired state. Steve Jobs wanted Apple Inc to be the leading innovative company in the field of ICT. It is the motivation, desire, integrity and hard work of the employees at Apple Inc. that made this possible. With the application of the expectancy theory, Steve Jobs managed to motivate his employees by giving them a chance to bring in their ideas and innovations into the company. At times, he gave his employees the chance to make decisions which he would finally weigh to see the impacts that they may have on the organization. As such, employees felt as being part and parcel of the organization and respected.Advertising We will write a custom essay sample on Nature and Effectiveness of Ste ve Jobs Leadership specifically for you for only $16.05 $11/page Learn More This in turn boosted their morale and improved their performance. In an interview, Steve Jobs stated while hiring employees, he had to ensure that they had love for the company. He believed that once this is achieved, the rest would come in naturally. According to him, if the employees will not have love for the company, then they will be working to achieve their own individual goals and not the goals of the company. To guarantee that both parties benefit, Jobs ensured that the goals of his employees and the company are both achieved. Other articles state that Steve Jobs was an Autocratic leader. In an interview, Jobs stated that there are over 100 individuals who report to him directly. As a result, he had to ensure that every activity within the organization conducted as per the expected standards. In most of the occasions, the expected standards were his way. Jobs therefore manipu lated the activities and operations of Apple Inc. He expected perfections and as a result, he only maintained members of staff that were not good but great in what they do. However, he embraced team work and affiliation among his employees. He also believed in diversifications of activities in his organization. He also participated in the invention, production and presentation of new products to the world. Finally, unlike other CEOs, Jobs focused on changing the world to be a better place. He was not motivated by monetary gains but by innovation. Establishment of Tim Cook On taking over from Steve Jobs, Tim Cook needs to establish a strong leadership. This will ensure that the organization continues to operate in an effective and efficient manner as it was operating during the reign of Steve Jobs. First, Tim needs to deviate from the autocratic leadership style that was being used by Steve Jobs. Instead, he needs to adopt and implement democracy in the organization. With this new st yle of leadership, employees will have the chance to participate in the process of decision making. This method will increase the participation of employees in key activities and processes of the organization regardless of their level of operation or qualification. This style will also act as an avenue to utilize the innovations and ideas of all the employees.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The organization will therefore stand a better chance of coming up with technical innovations that will change the lives of many individuals in the world. This will be in line with the current goals and objectives of the organization. In addition, democracy makes the employees to be motivated. This will in turn increase their loyalty and productivity to the firm. Tim Cook also needs to adopt the pacesetting style of leadership. In this form of leadership, the leader of an organization is sets the specific standards of performance that his employees are expected to meet. In order to maintain the traditions of that were set by Steve Jobs, Tim Cook needs to ensure that activities and operations are conducted in a better and faster way, effectively and efficiently. To ensure that this is achieved, Cook has to ensure that he maintains a competent staff. His employees should also work as a team. This will make the organization to achieve its goals and objectives much easily. Tim Cook also needs to have a mix of interpersonal skills. He should have desirable listening and communications skills. He should also be charismatic, understanding, smart, wise, respectful, transparent and open. This will ensure that he behaves in a desirable way (Wether and Chandler, 2006). These skills will also assist him to have good relationship with his employees and stakeholders. He will also be able to make wise decisions in tight situations. This will in turn lead to the overall success of the company. Finally, Tim Cook needs to maintain a desirable organization structure, behaviour and culture within the organization. All the employees at Apple Inc. need to have respect for one another, work together as a team, and treat clients with integrity and respect. Most importantly, they should work to achieve the goals and objectives of the organization as well as their personal goals and objectives. Once these considerations are put in place, Tim Cook will be a successful leader of a succes sful organization. References Apple Inc, n.d, Remembering Steve. Available at:Â  https://www.apple.com/stevejobs/ Wether, W and Chandler, D. (2006) Strategic Corporate Social Responsibility:Â  Stakeholders in a Global Environment. Miami. Sage This essay on Nature and Effectiveness of Steve Jobs Leadership was written and submitted by user Mar1ana to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.